Online Video Marketing: The Smart Way

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Online videos are a simple, cost effective way to promote your affiliate marketing business, gain the attention of Internet search engines, and sign up new customers. Video-sharing sites like YouTube also make it easy for you to upload your videos and link them to your company site, blog, Facebook and Twitter pages, and other websites.

The reasons for using online video are compelling. With the total value of pay and ad-supported online video expected to surpass $15 billion by 2012, according to New York-based research firm ABI Research – and with a high percentage of search engines now listing online videos among their results – this marketing strategy is growing in popularity for companies of all sizes.

Kick off your own online video strategy by developing one or more interesting and informative video clips. Think about how moving pictures will help you convey information about your products, processes and success stories. The home-based business owner who wants to spread the word about a proprietary new procedure, for example, can develop a 2-minute clip that describes (to the desired level of detail, based on the competitive nature of the business) the process and shows customers how it can be applied in their individual projects.

As you develop your online video marketing strategy, remember to be professional at all times. There are a lot of poorly-produced videos floating around online, trying to lure in viewers. You don’t want your shows to fall into this category. Instead, be as professional as possible both during the development and uploading phases and you’ll reap much richer rewards from your efforts.

Step By Step

When developing your online video strategy, first identify the goals for your online video. Are you looking for new clients? Do you want to educate current customers on the latest processes and products? Are you interested in educating clients on why they should choose your for upcoming projects? The more you can narrow down your objective, the more effective your online video efforts will be.

When filming your video, be very specific about a single topic or subject that can be communicated quickly and clearly in a 3- to 5-minute timeframe. Avoid “rambling,” or going on and on about various subjects without ever coming to a clear point. Here are a few more pointers to keep in mind when producing your videos:

Start With a Good Concept: Consider what you’re trying to accomplish with the video, who you want to reach and what you’d like to say to that audience.

Keep it Short: Don’t try to pack everything you know into a 10-minute video. Instead, come up with four 2-1/2-minute clips that focus on a specific topic.

Get To the Point Quickly: Show the viewer what they want to see, and include a call to action that makes them “click here” or “call now” for more information.

Write it Down First: People typically speak at a rate of 100 words per minute, so use that rule to come up with a script of adequate length for the video you’re producing.

Come up with a Good Title: Create a catchy title for your video and use relevant keywords that ensure your show is found when people search for videos related to the subject you’re covering.

Don’t Use a Cell Phone Camera: Invest in a video camera that produces high-quality pictures and sound. Expect to spend at least $300 on this vital piece of equipment, and don’t forget a tripod for avoiding “shaky” images.

Integrate the Video with Your Website: Include a link to your website in the video description, where it will be “clickable” for viewers.

Tell Viewers What to Do: Include a call to action at the end of the video. “Go to website HYPERLINK (your website here) for more information, or “call today to set up an appointment” are both good options.

Use an Editing Program: Your options include Windows Movie Maker, iMovie (for Macs), Adobe Premiere Elements and online options like Animoto, to name just a few. These programs allow you to select the imaging, sound, text and other elements needed to get your video ready for prime time.

Add tags to your video (example: home business, make money, affiliate program, home based business, home based business opportunity, and so forth)

Record several videos targeting the many different search terms/phrases that people are typing into YouTube. You can look at the site’s “most searched terms” features to get an idea of what people are looking for.

Get backlinks to your videos and encourage people to rate your video to get found higher in the search results. These type of feedback will boost your rankings and ensure that anyone looking for related keywords will find you.

Once your video is shot, upload it to your company website and to public portals. YouTube is all the rage these days, so once your video is complete, be sure to upload it to the popular site for increased exposure. Also check out Google and Yahoo’s video sites, both of which are gaining in popularity. Uploading to these sites gives your product additional, free publicity. You can even use those Web sites to host your video for you, and link to it on your Web site (thus saving yourself the cost of additional bandwidth).

Uploading your videos to private websites allows you to embed messages in your videos that actually “stick” with your viewers and keep them engaged. Videos posted on your own Web site, for example, and that include auto-play and auto-load features, give you more control over the presentation than you’d get on YouTube or Google Video.

Digital Photography 101 for Beginners

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Unlike film, digital photography provides a wide variety of endless possibilities. This article will serve as a digital photography 101 course introducing you to the basics as well as how to prepare for your improvements in the craft. One of the biggest benefits of digital photography is the fact that you have no need to carry around film! If you don’t like a picture, you can delete it instantly.Long gone are the days where you had to wait days, if not weeks, to see if your photos came out! This leads to the first digital photography 101 lesson…Take Lots of Pictures! One of the best digital photography tips that you can start using is to start taking more pictures. Often times I see tourists taking pictures and am amazed at how few pictures they take. They could be in front of one of the most amazing locations in the world and be done after seven pictures!Take a lesson from the professional photographers, take lots of pictures and get as much coverage as possible. The more photos you take, the more likely you’ll get a few photos that are true “keepers” for years to come.It’s Not Film, Use Digital Photography 101 For Your Advantage!After taking a photo, be sure to use your digital camera for what it’s worth! View the photo, look at the exposure and see if it needs adjusting before going and shooting more photos. If you have an SLR or higher quality camera most likely it will come with a histogram that will show you exactly what you need to change exposure-wise. In addition, you can zoom in and see if your main subject of interest is focused properly or not.Digital photography provides us with a wide variety of tools to ensure that our photos are properly being taken. Many newer camera models have cool features that make focusing easier than ever. In addition, certain built in modes will allow for a white balance change as well as compensation for certain lighting situations.Use all of these settings to your advantage! The best way to do this is to get to know your cameras features as well as possible. Run through the manual a few times and experiment with the different controls.Edit Your Photos!In the past with film, for many amateurs and hobbyists the photo taking experience ended after the photos were developed by some developing company. With digital, the possibilities barely start after we upload the images on our computers. Photoshop and other photo editing software now allows us to edit our photos with our creativity being our own limitation. If you had some camera setting errors such as poor exposure you can now easily correct it with the push of a few buttons! You can even get rid of annoying things in the background of your photos like an annoying tourist!

Advantage of Shopping Auto Insurance Online

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If you are in the market to purchase New Jersey auto insurance there are a lot of great benefits to buying auto insurance online. In the past the only way to purchase New Jersey auto insurance was on the phone or through a local agent but these days most people prefer to purchase their New Jersey auto insurance online.Some people are concerned about giving out their personal information like credit card information and their social security number online because of the rise in identity theft but most insurance companies carefully encrypt their websites to protect personal data. In fact, you are more likely to have your identity stolen when you use your credit card in a restaurant or on the telephone than you are to have your credit card number stolen online.Shopping online for New Jersey auto insurance is safe to do, and have a lot of advantages like:

Convenience – you can shop for New Jersey auto insurance online anytime of the day or night seven days a week. Being able to shop for car insurance online 24 hours a day is a real convenience for busy professional or stay at home parents that have limited amounts of free time.

You can save money – when you shop online for New Jersey auto insurance you can compare quotes and rates from several different companies all at the same time to make sure that you’re getting a good deal on your auto insurance.Getting quotes from at least three companies is a great way to find the best deal possible on car insurance.

It’s easy to pay for your policy – If you buy your New Jersey car insurance online then you can manage your car insurance policy online also which means you don’t have to remember to send in a check for your premium every month you can just go online and pay with a few clicks.

You can file a claim online day or night. If you need an insurance agent you can always reach one when you file a claim online 24/7 someone is there to help you, which is not the case if you are dealing with a local agent. Buying your New Jersey auto insurance online can save you time as well as money.

You can print your documentation immediately – when you purchase a New Jersey auto insurance policy online you can print out your ID card and proof of insurance card so that you don’t have to wait for your proof of insurance card to come in the mail. If you lose your card it’s easy to go into your online account and print another one.
If you’ve never bought car insurance online before you should start comparing rates to see how much money you can save when you buy your New Jersey auto insurance online. You’ll be amazed at how much cheaper, faster and easier it is to buy car insurance online.

What Does an Automotive Service Manager Do?

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The automotive service manager is the person that is responsible for the supervision of the service department for an auto dealer. They act as go-between for the customer, mechanic, and an auto dealer. The major part of their duties includes customer satisfaction and customer relations. They are ultimately the individual who is responsible for productivity and profitability of the service department. Part of this responsibility includes sales, and keeping all customer service records.This individual is also in charge of supervising all elements of safety as they pertain to maintenance of customers’ autos. As part of their duty they supervise the complete mechanical process, assuring only the highest level quality service is provided. They are responsible for the inspection of every vehicle that has been repaired or worked on within the service department and are also responsible for selecting an individual who oversees this in their absence.The automotive service manager must be an individual who is able to focus on several different things at the same time. This includes the supervision of all personnel, the service department, and hiring and supervising. They also must keep track of all service data files that documents any pertinent information retained to employees, including reviews and raises.The service manager ensures the dealer at the service department obtains the goals of the dealership as they pertain to the budget. In many cases, they may be expected to create and monitor a marketing plan that involves the creation of current and recurring business. For many automotive dealers service, customers typically consist of individuals who have purchased cars in the dealer. You may also be required to generate this information from outside the current clientele.New vehicles repairs are typically covered by warranties. It is the responsibility of the service department manager to understand the intricacies of all warranties and to inform the staff of this information. Service managers must also beware of any information obtained relative to recalls.Typical service managers have a background in automotive repair and will most likely have worked for the dealer he is now employed by. Some dealerships hire from outside of their service staff if it does not create a conflict between employees. No matter where they have gotten their training, it is necessary that this individual has years of experience as a mechanic. Usually it is desired that this experience is on the brand of cars the dealer carries.This position is typically a well-paid position and, in many cases, includes a respectable benefits package. In many instances this individual will receive a demo car and full medical and dental benefits. Being promoted for this position can be lucrative and rewarding for an experienced mechanic.

Key Questions to Ask From Remodeling References

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If you are planning to have remodeling done at your home, then you need to ask out certain questions to yourself as well as the references that you take suggestions from. You will hear advice from family and friends every time because home remodeling and construction should be initiated after resourceful and effective suggestions from people who have undertaken such projects earlier.There is a lot of risk involved in renovations projects which is why there are established professional companies that offer you the best services for both residential and commercial construction, renovations and development. These companies are working hard to employ the latest methods of sustained living to help you build better lives. Many people make the mistake of going by what the company representatives tell them and hiring them then and there. However, this is the major reason why discrepancies are reported. By working out on the matter earlier, you can avoid the uproar with the company manager later.In this article, we will educate you about the key questions that you should ask from references and past customers for remodeling and construction, whether residential or commercial.1. How Has the Worker’s Performance and Behavior been and the Level of Dedication to the Job?Will you like it if the team of workers shows up late every day? Perhaps not, since it would be absolutely inconvenient and annoying. Moreover, you would never approve of a lazy team of workers that fails to exhibit dedication and zeal to deliver the right services. Also, the workers attitude and behavior towards the customers and their families should be humble and cooperative since it would be a bad option otherwise.2. Was The Job Completed On Time?Many projects turn out really well; however, they take a lot of time too. In case, you are in a rush, you may inform this earlier so the workers stick to the predetermined time schedule.3. How Many Unexpected Expenses Were Reported?Large remodeling and construction projects always incur certain unexpected expenses and contingencies as well. You should know about these expenses well in advance so you can arrange for finances if you do not have savings in bank already.4. Why Did You Suggest A Specific Contractor?Referencing a particular contractor only because s/he would offer substantial discounts will not be fair enough. Also some contractors companies hire people to bring them more customers upon predetermined commissions. You should have some solid reasons to hire a specific, suggested contractors company.

Requirements and Advantages of Developing Mobile Websites For Automotive Dealerships

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Mobile websites provide a whole new dimension to automotive dealerships to consolidate their position among the potential customers. Mobile websites present good opportunities to automotive dealers by increasing their visibility, directly targeting specific customers, and generating quality leads. These websites are optimized for mobile viewing ensuring maximum user-friendliness and satisfaction creating a direct impact on customers. The customers can view the inventory and services offered by automotive dealers, and search for new and used cars on such websites.Requirements:
The mobile websites need to satisfy various parameters to ensure that it gives quality user experience, is reliable and accessible.Website Load Time
Faster mobile website load time ensures that the prospective customers will have to wait for less time and can browse more thereby increasing the chances of lead generation. Faster load time adds to the overall user experience and significantly impacts the potential customer. Providing additional bandwidth can help improve the website load time. Providing quick information ensures that customers are retained and does not jump off to other website.Site Navigation
Simplicity in mobile website navigation is a rewarding experience for the car buyers. Easy navigation helps customers to find information quickly suiting their needs. Optimized website navigation provides customers with specific requirements that they are looking for. Easy navigation to inventory pages, coupons, contact forms, and directions provides a superior user experience. Efficient navigation enhances the usability of the website and allows customers to search the inventory effortlessly similar to automotive dealer’s website. The customers can conduct inventory search in website with specific information like model, make, year, color, price, and trim.Web Page Layout
A good mobile website page layout helps in effective presentation of the dealer information. Effective information presentation enables customers to use the website easily and quickly. Information about new and used car inventory, services offered by dealers and more can be effectively incorporated in mobile screen space for easy viewing by customers. Web page layout especially designed for such website ensures better presentation of content and thereby increases chances of sales and lead generation.Advantages:
Automotive dealers can effectively leverage the power of mobile websites to tap the growing market of mobile web users.Improves Online Web Presence
With faster processors, faster download speeds, and more smartphone subscribers, the number of mobile web users is rapidly growing. It is essential for automotive dealers to have strong online web presence to ensure mobile web users segment is effectively targeted. Apart from PC based dealer website, mobile websites can enhance the online web presence of the dealer in this competitive market. As more potential customers nowadays access information on web through smartphones, they can also search for automotive dealer’s website. Thus, having a mobile website improves online web presence as customers can find dealer related information quickly.More Opportunities for Sales
Mobile websites help to target specific customers and provides more opportunities for sales by receiving quality leads. Better usability of website, faster load time, navigation, and good web page layout provides superior user experience thereby increasing the chances of lead conversion and improving sales. With the fast changing market trends, they help to tap emerging segments of customers and provide more opportunities for sales.Get Quality Leads
The main objective of maintaining online web presence is receiving quality leads. The mobile websites provides potential customers with easy access to automotive dealer information from anywhere and anytime thereby increasing the website traffic and bringing in more quality leads.An optimized mobile website for mobile users will grant automotive dealers a competitive advantage by increasing their brand awareness in a positive way. They are also an excellent communication channel to explore new markets and generate more revenue.

Kitchen Improvement With Amerock Cabinet Pulls With Antique Brass Or Oil Rubbed Finish

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Amerock, one of the leading brand names in the cabinet hardware market, presents a whole new series of antique brass ware pulls that can entirely transform the value of your interiors. Whichever furniture material you use, you can reface its look and style by fixing the right kind of hardware. People always associate the beauty of their interiors with the quality of furniture and the cost of the materials used. But today’s remodeling or refashioning techniques and ideas have replaced this conventional belief. Today, anyone can have a great interior afforded at an economic budget. And when it comes to interior makeover of your kitchen, it is all about making over your cabinets, doors and handles. This makes your designing or redesigning jobs more specific. You can further narrow your list of items required by concentrating on modeling your kitchen just by installing great cabinet hardware. To this end, Amerock can answer all your designing doubts because it understands all your needs better than anyone else, even your interior designer. So, all you need to do is to inspect the wide range of product segments offered by the company.Various online portals and stores have well satisfied our needs for better interior solutions. Amerock is also well known in its online circle with a wide assortment of products displayed through its official website. Now let us take a look into some of the features of Amerock that sets it well apart from its competitors. Amerock has always set new trends by introducing most fashionable and elegant designer hardware. Special emphasis on fashion, both traditional and contemporary is one of the main attractions of Amerock. These products are created by some of the best designer artists in the industry who has experience in making legendary Art Deco hardware.Quite in demand for its metal pulls, handles and door knobs, Amerock has a special range of brass products made to reflect the olden ornate artworks. The unique finger pulls called Nature’s Splendor is a true medieval beauty and it can go well with all types of wooden or plywood cabinets. It comes with a unique weathered brass finish that strangely adds to its aesthetic appeal and antiquity. Then there are appliance pulls made out of solid brass in varying sizes ranging from 8 to 18 inches. There are cast brass drawer pulls with classic as well as modernized traditional patterns. Modern patterns have a rather polished finish, but the weathered patterns are well engraved with antique designs.If you are intending to have a modernized impression for your kitchen, there is a collection of ultra stylish cup pulls and oil rubbed knobs and handles that are both durable as well as cost efficient. They are lightweight and suitable for plastic as well as laminate cabinets.

My Tips on Improving Your Finances for Life

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There is no way to avoid dealing with money and finances these days. Therefore you should try to learn as much as possible to help you make good financial decisions and to increase your confidence about money.When you make a budget, it should be realistic regarding your income and spending habits. Be sure to include all of your income such as alimony, child support, rental income, or any other. Always use your net income not your gross earnings in these calculations. Once you have the numbers, you can consider how to adjust your spending to stay within your income range. To maintain your budget never exceed your incoming cash flow.The next step is to total up your expenses, and you should make a list of all monthly expenses. Your list should document each and every expense that you have whether it expense, spontaneous or just a one time expense. Remember that this list needs to have a complete breakdown of your costs. Be sure to add in expenses that you have from restaurant dinners and fast food as well as grocery bills. Reduce expenses linked to your cars, such as gas and insurance. If you have payments that you make quarterly or less frequently, divide them up to reflect a monthly payment. Make sure you include incidental expenses, for instance, baby sitters or storage unit rentals. Try to have the most accurate list possible.Now that you have a good idea of your income and expenditures, you can start planning a new budget. Look at each expenditure on your list, and decide what you could do without. If you normally buy coffee from a cafe, calculate how much money you would save on a weekly basis if you bought it from McDonald’s instead, or made it at home. Exactly what and how much you are willing to compromise is completely up to you. The first step is identifying expenses that are not necessary so you can use the money for something else.If your utility bills are rising, you may want to upgrade your appliances to save some money. Upgrading to well-fitted double-glazed windows, for example, can reduce your heating bill dramatically. Besides you can repair any leaky pipes and only run the dishwasher with a full load.Swap old, inefficient appliances for those that use less energy. Although doing so may cost you some money upfront, over the long-term you will save a fair penny on your utility bills. Unplug the appliances you do not need. In time you will notice significant savings in your energy consumption.You can make a significant decrease in your heating and cooling bills by improving your insulation, as well as the roof above it. Insulation or roofing issues can be very costly, as maintaining a regular temperature in the home can be expensive. If you invest in the upgrades, it will save you a lot of money in the long run.Using these tips not only saves you money, but it also helps you start bringing your budget under control. An expensive upgrade can save a lot of money in lowering electricity or water bills. This is one way that you can make your budget more reliable.